How to Use Social Media Marketing to Get More Customers


Almost every business owner wants to know how to attract new customers with social media marketing. Due to the rise in social media platforms, many companies are leveraging the channels to find out more about their customers and find new ones. Below are several ways you can use social media to help your company.

1. Carefully Search Instagram For Popular Hashtags and Join In

If your target customers spend most of their time on Instagram, it’s important to find out what topics they care about. Look up different Instagram accounts that represent your core customers and pay attention to the hashtags they use. Can you connect any of the hashtags to your business? You can add the hashtags to your next post and like similar photos to increase your company’s brand recognition and drive traffic to your website.

2. Participate in Twitter Conversations and Provide Value to Others

Another way you can attract new customers is to pay close attention to trending topics that are on Twitter. Is there a certain topic your core demographic are tweeting about? Join in the conversation. You can also search for certain keywords that are relevant to your industry and answer people’s general questions about it. When you reach out to others to help them or provide value without trying to make a sale they are usually more curious about your business and decide to go to your Twitter bio and click on your website.

3. Follow Pinterest Accounts Related To Your Company’s Industry and Re-Pin Their Images

If you sell beautiful products, you should definitely use Pinterest to find customers. The virtual photo album allows users to gather images they want to buy or find inspiring. Look for boards related to your industry and pay attention to who is pinning the pictures and sharing them with others. Follow their boards and start to re-pin their images. This is one way you can start to build relationships with people who share an interest in the products or services your company sells.

4. Join LinkedIn’s Groups to Learn More About Your Target Customers

Next, dust off your LinkedIn account! Although many people think of the online career portal as a way to find new jobs, it can also be a goldmine for companies who cater to other businesses. Join different LinkedIn group discussions that are popular and would make sense for your company. The group is a great way to network with others online and develop new leads. However, it is important that you follow the rules of the group and moderators so you don’t run the risk of getting kicked out due to spamming the forum or sending unsolicited sales messages. If you respect the community and use it as a way to learn more about your target customers, LinkedIn can provide valuable information about their tastes, preferences, and opinions that you may not be able to find out otherwise.

5. Make Entertaining or Informative Videos To Increase Website Traffic

Lastly, think about how you can incorporate videos into your marketing plan. Many people prefer to watch videos over reading the latest status update. Think about how you can create a viral video or publish a video that explains your product on YouTube. A well-produced video can encourage people to go to your website if you include a call to action. Research shows that video is a great way to attract new customers and generate website traffic.

In conclusion, social media is a great way for you to find new customers. Hopefully our suggestions will give you some strategic ideas. Remember, it’s important for you to find out which social media platforms your target audience uses beforehand so you can be more efficient.