Are you looking for ways to boost your company’s revenue? Getting referrals from satisfied customer is one of the easiest and quickest ways to bring new leads to your business. Decades ago people used to get recommendations personally when they talked with friends or family members, but today many people are comfortable with reading reviews online posted on social media or websites.
Referrals are better than any advertising you can buy, especially if the person trusts the person who recommended it. That’s why it’s important to try different strategies that will encourage happy customers to spread the word about your company. However, how can you get more business referrals without seeming too needy or pushy? Here are six ways to get more referrals.
1. Ask Satisfied Customers For A Testimonial
One way you can get referrals is to ask satisfied customers if they are willing to share their testimonial about your company’s product or service. Ask them to explain in detail why they like your business and what problem you helped solved in their life. If you share the testimonials on your website or on Yelp, it can make other people feel more confident about patronizing your business if there is social proof.
2. Make it Easy For People to Share Your Company’s Content With Other People
Next, try to make it as easy as possible for other people to share your company’s content. Regardless if it’s a blog article or an Instagrampost, place social media plugins on your website and content so people can send it to other people they know. You can attach links to any image or content to encourage users to share it.
3. Give Your Customers An Incentive
Another way you can get more referrals is to give customers an incentive. For example, you can offer customers a discount or give them a special gift for referring your company to someone else. Just remember to assign a tracking code to each offer so you can analyze the results sales revenue later and determine which method was the most effective.
4. Develop a Partnership With Other Companies in Complementary Industries
Does your business target sports enthusiasts? Or maybe Baby Boomers are your core customers? Regardless of your target market, approach other companies that serve similar customers and ask if you can develop a partnership with them. If their products or service complement yours, it can lead to many referrals for everyone.
5. Take Advantage of Every Company Email Newsletter
Lastly, try to take advantage of the company’s email newsletter subscribers. When you send out weekly or monthly updates or promotions, include a link at the end of the emails to make it easy for people to refer it to other people in their contact list. Just remember, people are more likely to share if your business offers valuable information or another incentive.
6. Remember to Appreciate Your Customers
When your company receives a referral or positive review from a happy customer, please thank them for their time and effort. Remember, if someone takes time out of their schedule to write something that is favorable, they were probably very impressed with your company’s products or services.
Never forget that people love to tell others when a company went above and beyond to provide exceptional service. Try to think of different ways your company can show appreciation. For example, you can have a free drawing and give away free prizes to your best loyal customers.
We hope these suggestions can help your business get more referrals due to social media, email, business partnerships, and other strategic channels. Ultimately, when you focus on making it easy for people to share about your company with others, the more likely you will see an increase in sales due to customer referrals.