10 Private Label Products Trending for Small Businesses

Small businesses and retailers are looking for innovative ways to enter the market. However, due to the high cost of setting up a manufacturing process, renting retail spaces, and sourcing the products, businesses choose to go into private label products.

As a strategy, this helps small businesses to focus all their efforts on selling instead. If you are starting your business entirely based on private label products or adding them to your current portfolio, you need to know what’s selling in the market.

In this article, we’ll take a look at the 10 trending products you can trade in. But what are private label products? Let’s dive into that.

What are Private Label Products?

Private label products are manufactured by a third party to be sold under another retailer’s name. Despite not manufacturing the products, the retailers decide the item specifications. These details include the concept, materials, ingredients used, product design, packaging, and delivery cost.
The manufacturer produces the items and delivers them either to the retailer or directly to the customer. Businesses dealing in private label products make higher profit margins because they manage the upfront manufacturing and shipping costs. Because they have control over the product quality, they can charge a premium price.

Also known as store brands or private labels, the items are generally cheaper than other nationally recognized brands. Businesses can have a low pricing on their products with zero investment in manufacturing facilities, a supply chain, or quality assurance personnel.

Packaged Food

If you are considering getting into a private label product niche, food products are an excellent option that easily sells. In today’s world, people have become cautious about the food that they are eating. There’s also demand for already packaged, ready-to-eat foods online.

Snacks

As a business start-up, you can quickly start a private label snack brand for your customer by staying on top of the current trends. A quick search on platforms such as Amazon will provide ideas of what types of snacks consumers are into.

With the rise of conscious and healthy eating habits, you can sell some healthy snacks to your customers. The most popular snacks today include gluten-free snacks, vegan or keto snacks.

Suppliments

Whether for fitness or to supplement the daily diet, many people are relying on different supplements. This side of the business is very profitable and could act as a boost for your business. To start, you can begin with private label products that target fitness enthusiasts or regular members of the public.

People are becoming more cautious about their health and need supplements to boost their results. The products in this market change very fast; therefore, you’ll need to keep tabs on trends for the items in high demand.

Product research will help identify market gaps that you can fill. For instance, you can invest in creatine, protein shakes, and powders, and detox products. The demand for these products is incredibly high and makes a great private label opportunity.

Apparels and Accessories

You can build your own private label business by selling accessories that people commonly use. Let’s take a look at some of them.

Shoes

There are different brands of shoes in the market; therefore, you need to be innovative. Focus on a specific type of shoe such as running shoes or sneakers and build the brand gradually. Before deciding on the kind of shoes, carry out product research to identify what’s on-demand.

Eyewear

Eyewear accessories tend to be expensive and can be very fragile. As a private label business in this market, focus on sourcing prescription glasses and designer sunglasses from a manufacturer. To stay ahead of the competitors, you can focus on durable frames, high-quality glass, or glasses with in-built tech.

Smart Backpacks

Technological trends can heavily influence the type of products you focus on. Students and office employees mostly use backpacks to carry their laptops and phones. You can target them with a private label smart backpack that has improved technologies such as a charging port on the go.

Your backpacks can have built-in power banks and USB ports, and anti-theft pockets.

Phone Accessories

The cell phone market is indispensable. Because of that, there’ll always be a demand for phone accessories. From self-charging phone cases, USB chargers, keyrings, screen protectors to holders, you can specialize in one or more private label products. Private labeling these accessories isn’t expensive, and your business will make high-profit margins. In addition, specializing in phone accessories could get you better sales, especially if you get creative with your branding and marketing.

Skincare and Cosmetics

Just like food products, the beauty industry is thriving. There’s demand for new products is timeless around the globe.

For cosmetics and skincare, there’s a ready market willing to jump on the latest trends. Due to the sensitivity of the products, ensure you don’t go for generic products without proper market research.

Essential Oils

People are relying more on essential oils as an alternative to conventional medicine. By selling essential oils, small businesses can enter into the alternative health field. These products are useful in the food & beverage industry, as well as in aromatherapy.

Cologne

If you want to focus on cologne, you’ll need a manufacturer who can produce a scent made up of non-allergenic and non-toxic ingredients. You can stand out by focusing on creative product packaging and a unique scent.

Hygiene Kits

You can’t go wrong with hygiene kits. These products are needed for everyday survival. Here are some products you can focus on.

Shaving Products

Personal care for men is a growing trend today. Products such as beard oils, shaving creams, razor blades are well suited for a private label business. You can easily find manufacturers to produce and ship these items for your business.

Bath Products

Just like cosmetics, bath products such as organic soaps, shampoos, conditioners, and natural face masks have become very popular. To maintain quality for your customers, you have to find a manufacturer who uses safe ingredients.

Workout Equipment

With more people focused on exercising, there’s increased demand for workout gear and equipment. From resistance bands, ab rollers, dumbbells to yoga accessories, this market is an excellent option for private label products.

Yoga Accessories

As fitness enthusiasts seek more workout techniques, yoga has continuously grown around the world. A quick search on Amazon shows that there are more people interested in yoga. Your business can take advantage of this trend by private labeling yoga mats, yoga pants, blocks, yoga pants, or straps.

Kitchenware

Kitchenware products will never go out of fashion. There’s always a demand for new accessories for the kitchen. This provides a golden opportunity to manufacture private label products.

Lunch Boxes

Private label products such as reusable snacks and sandwich wraps, and lunch tote bags are in demand because more people carry their lunch or snacks to work or school.

Small Storage Products

As part of the home or office décor, there’s demand for storage products that act as organizers. You can sell private label products such as containers for bathroom and kitchen cabinets or personalized makeup organizers.

Reusable Bags

In a bid to reduce plastic pollution, most consumers are turning to reusable shopping bags. By creating these items as a private label product, you can design a practical or fashionable bag in different sizes according to your target market.

Water Bottles

Disposable plastic water bottles are increasingly becoming unpopular due to the environmental impact. With the increasing environmentally-conscious population, there’s for reusable water bottles. Take advantage of these social responsibility changes to launch your own private label water bottle line.

You can go a step further and create different designs that target sporty people or office staff. In addition, you can incorporate new trends such as in-built filters or silicone sleeves.

Home Accessories

Home accessories will always be in demand. With the changing trends, there are new products that your business focuses on.

LED Lights

Neon LED room decorations, fairy lights, Chinese lanterns, and Christmas lights are increasingly popular for households. Most DIYers incorporate unique LED lights in their projects, making it an excellent market to focus on for your private labeling. Think of creative ways you could stand out from the competition.

Furniture

In keeping up with the current trends, people want to have furniture and living rooms that are personal with unique pieces. Small businesses can sell private label furniture that’s affordable, easy to build, and eye-catching to capture this market.

Home Décor

This category of products doesn’t limit you to one item. There are countless home décor products that you can focus on. To make sales, choose to either specialize in a niche or go for mainstream home décor products.

Stationery

Stationery is essential for both kids and adults. Because of this, your products will find a market. It’s critical to partner with a manufacturer who supplies quality products.

Outdoor Gear

You can never go wrong with outdoor gear products. Here are some of the accessories your business can sell.

Sports Accessories

This niche offers countless product options. You can opt for high-quality accessories and safety gear for all types of sports and outdoor activities, depending on your target market.

Fishing Equipment

Fishing enthusiasts are constantly seeking apparel and equipment online. With the rise of faulty equipment, you can take advantage of this by focusing on quality fishing rods, apparel, and good baits.

Camping Equipment

More people are going camping and outdoor activities. You can start by private labeling tents, sleeping bags, knives, first aid kits, and camping starter kits as a start and then expand according to customer needs.

Gardening Tools

Home gardening is one of the current trends. With almost everyone becoming a “plant parent,” this business is a perfect choice for private labeling. You could sell shovels, flower pots, or seeds.

Grilling Accessories

Grilling equipment is a necessity in most homes for holidays and family get-togethers. Private labeling a grilling accessory comes with a ready market. Some of the products you can go for include grilling utensils, sauce bottle holders, or firewood.

Travel Accessories

Traveling accessories are in demand, especially now that more people are taking trips. As a small business, you can partner with a manufacturer to produce travel and toiletry bags, refillable bottles, and foldable items that make traveling much more manageable.

Games and Electronics

Keeping people entertained and engaged is a multi-dollar business. Electronic gadgets and games are becoming an essential part of households. Let’s take a look at some of the niches you can focus on.

Kids’ Toys

Baby items will never go out of the market. Kid’s toys is a billion-dollar business, therefore an excellent choice for private labeling. You can use social media to check what type of toys are in demand before deciding on the product to manufacture.

Novelty Games

Your business can easily create novelty games by conceptualizing one or two private-label products perfect for online and in-person games. Most card and board games are cheaper to manufacture; therefore, this niche is good for your profit margins.

There are several sub-niches that you can focus on card games, drinking games, or fast-paced dice games.

Small Gadgets and Devices

Small gadgets are fascinating. Creating a solid brand around these items can attract a large customer base for your business. Some of the products you can create include micro drones.

Do You Have to Be a Huge Brand to Succeed?

No, you don’t have to be a big business to become profitable with private labeling. Small businesses can succeed as long as they select a niche that’s trending and can sell products. To achieve this, market research is a critical part of the business.

Once you identify a niche, take the time to conceptualize the product and prepare a budget that covers production to the final sale. The next step is to find a manufacturer to partner with for quality products. With a good manufacturer, you can now distribute your products to your customers via an online store or physical shop.

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