B2B Marketing in the Tech Industry: Bringing Storytelling to B2B Content

Confident young man working on laptop and holding coffee cup while sitting at his working place in office


The B2B world has taken considerable time to evolve into making marketing more personal, and it all starts with the type of content created. At one time, B2B marketing was fairly dry, only because of the industrial or technical nature many in this industry cater to. In the B2B tech industry, though, it should never be this way, especially with technology as a major part of everyone’s lives.

Whether it’s custom cases for phones, tablets, or notebooks, almost anything that seems practical to businesses has a story behind it. With storytelling already dominant in B2C marketing, you’re starting to see more B2B businesses do the same.

B2B storytelling better hones in on pain points for companies that need specific and practical products. The question is, where can youweave storytelling into B2B marketing?

With B2B marketing content continuing to have trends, you shouldn’t have any fear in taking these popular marketing methods in new directions. While many B2B marketing techniques stay common, giving a more human direction to content helps differentiate from competitors.

Bringing Storytelling to B2B Blogs

B2B analysts keeping reminding that blogs never get old in what businesses prefer reading. To attract them, though, you need to provide personal storytelling and gear the reader toward relating your products to their lives or careers. It even helps to interview some of your existing business customers and show what your products did to help them solve problems.

In past years, B2B blogging usually meant writing something overly technical and statistical to prove a product’s worth. Getting more personal with this standard format opens up myriad new possibilities for more engaging blog posts.

The best B2B companies steer their blogs toward the client and writing about finding ways to make their lives better.

Storytelling in B2B Videos

Marketing videos were perhaps a challenge in the past because you didn’t know how to present your products in a visually interesting way. Your best way to approach this is to find the face of your brand (literal or symbolic) and use it to your advantage in videos.

Doing this opens up a doorway to storytelling, including finding the fun side of your B2B brand. These videos don’t need to run for multiple minutes either. Having a quick (almost subliminal) narrative through Vine videos does wonders in attracting business customers.

What’s important is to use your products in a creative visual way that shows them solving a problem for business owners. In many cases, it may mean being metaphorical about it rather than literal.

Storytelling in Infographics

You’re seeing infographics being used more often in B2B marketing, yet they’re a perfect opportunity for providing a narrative. It’s worth remembering that good storytelling in an infographic means having a good personality.

Mixing stats with useful advice is the key to success with this tactic. However, so is the way you write the text, including a little humor to make it entertaining. Any good story needs a compelling textual and visual narrative, so be sure to bring some writing style to everyinfographic you create.

You want to take infographic readers on a useful and fun journey while proving business-like products bring a chain reaction of good outcomes.

Storytelling in White Papers

Many B2B companies still use white papers for marketing while finally finding ways to make them less boring. One good path is using more storytelling in white papers, which is something you maybe never thought could work.

Some white paper experts say the essential element is honing in on a problem that hasn’t found a solution. Millions of businesses constantly try to find solutions to unique problems that your products may successfully solve.

Incorporate this into your white paper while providing data and statistics to back up every angle.

Here at CustomLogoCases, we know that custom cases for mobile devices are important, and many stories exist about why businesses need them.

Visit us to learn more about our products, and how we can cater to the B2C industry as well.