Branding Strategy for Your Company Using Custom Phone Case

Are you already familiar with branding strategy? Well, either way, we’re going to get through the basics of branding strategy before you find out how you can use custom phone cases in your strategy.

Branding is common, yet often a confusing term to many people. Even people looking to build their own brand. This article may help you answer some confusions, or at least guide you to ask better questions the next time you’re confused.

Another thing that will be heavily mentioned is logos. The discussion will dive into the function and relationship of a logo and the branding strategy.

What Is A Branding Strategy?

You and your brand cannot go very far without a smart branding strategy. What does it mean exactly?

Well, a branding strategy is a cumulative action you set and carry out to achieve your long-term company goals. It’s the decision you constantly make so that you can have a strong brand identity.

There are basic steps to doing branding strategy:

• First, you must know the type of branding you want to give your company
• Next, you want to identify your unique selling point
• Finally, you need to make sure that you are open to adapt

A brand is not only used by money-making companies, sometimes it’s used by organizations or movements. Let’s look at a few examples of brands.

Let’s take a look at a corporation. Let’s take Fitbit as an example. Fitbit is a health-tracking device that strives to make people fitter. Now that’s a very clear brand. On one hand, they are trying to make money, they are in the health and tech field. So there’s a lot to work with here.

They focus their efforts on the health side. That way, they are open to improvement. They can work on other health technologies and even divert to just technologies. When they do, it might be a good idea to go through some rebranding processes.

Now let’s try dissecting The Body Shop brand. Body Shop works with bath products as well as beauty and cosmetics. But their brand is not to make you smell nicer or look better, but they took an eco-friendly approach. They promise to be cruelty-free, and they care deeply about the earth.

Body Shop put in that extra effort for their branding. They used paper bags way before people stopped using plastic. They also allow people to exchange their empty bottles for a discount. This might seem little and insignificant to you. But it’s the little things that count.

Why Do You Need it?

So why do you even have to go through all the trouble of making a branding strategy? Well first, your business will be lost without branding. You may have a hard time finding the right market and closing sales targets.

There are a couple of solid benefits to branding:

• Having a brand identity
• Communicating clearly with customers and prospect customers
• Your working environment and interaction between coworkers
• Identifying and appealing to your market
• Having a design background to guide all your visual representation
• Get ahead of your competitors
• Build a story and loyalty

So you see, a brand identity is good on all levels. It’s a great tool for you to navigate your business. It gives your company consistency and will make it easier for you to make decisions.

Let’s take an example. Let’s pretend you’re a party planner. Your brand is modern and clean. From there, we can assume that there will not be many jobs for you in the “Kids Birthday Party” department.

Knowing your brand core can help your design and your advertisements. Your modern and clean theme can be presented in your logo, your website, and you’re advertising. It will also give you a target demographic of people between the ages of 20-100 who are interested in modern parties.

If you did not have a brand, you won’t be able to tell who your clientele is. Will it be celebrities, moms who want to give baby showers? Will it be graduation or school formals? Do you work with balloons, flowers, or metalwork? There’s no telling.

Not to mention your portfolio. You need different binders to group all the different kinds of parties you can do.

Of course, if it’s your company, you can broaden and reduce your niche as much as you want. It all comes back to what you stand for and what you aim to sell.

Logo and Branding – The Relationship

Now that we have a better grasp of what branding is. Let’s dive into the logo. A logo is very important because you can print your whole branding on a custom phone case. The best and easiest way to spread your brand is through its visual representation, which is a logo.

But before we go further, maybe it’s best that we first understand what a logo is and the exact relationship it has with branding and branding strategy.

What Is A Logo?

A logo, at its core, is a visual representation of your brand. You can see it everywhere. In stores, in brochures, on websites, on TV, and even on cars.

It is great to use so that you can increase brand awareness. Think of a logo as your company’s face and your company’s signature. It’s something people look at first and it’s also what you leave behind. Companies, even big ones, enjoy creating merchandise with their logo on it, to give away to stakeholders, clients, and even employees.

A logo is what the modern man uses to leave a mark.

The logo of big older companies can change from time to time. Successful companies have the option to evolve their logo to suit modern times. A modern logo is all about being responsive. This is due to all the different media outlets we have now.

Long ago, companies only needed to deal with print and maybe television. But nowadays, there are different social media platforms, websites, and so much more. There are also images, gifs, videos, boomerang, and more. People use stickers, not just emojis.

The different outlets can be scary, it’s true. The trick is to be one with the times. You want to be a part of all the action and chatter. The elements from your logo can be broken down and illustrated into stickers, or something else. The limitation is only your imagination.

But none of this will be possible if you don’t have a strong logo or a strong brand and branding strategy.

Relationship Between Logo and Branding Strategy

A logo is a big part of your branding strategy. But your logo does not equal your brand. Your brand is all the thoughts you put in it. The background for your logo. The daily actions and treatment you do to continuously represent your company. While the logo, as was mentioned, is the visual representation of your brand.

It can be difficult to constantly tell people what you stand for. Especially if you do it with mere texts, even if you managed to successfully come up with a catchy slogan.

A logo’s visual nature will allow people to remember and recognize your brand easily. There are countless examples of successful brands which we can never forget.

From the food and beverage division, we have Coca-Cola, Pepsi, McDonald’s, Burger King, and so on. The company may produce similar products, but the taste, the customer, and the story behind them are different. This is because they all have a strong branding strategy and a distinctly memorable logo to go with it.

From the apparel industry, we can look at Nike and Gucci. Now they sort of produce the same things, clothes, bags, shoes, and so on. But they each have a unique background and target market. Again, this is achieved by a very strong branding strategy. The logo that goes with each company just strengthens them. You will never mistake the quality of a Gucci belt or a Nike sneaker. You don’t need to tell people about it, they already know, because the brand has successfully communicated what they stood for.

How Can A Logo Make Your Company Thrive?

After understanding the difference between a logo and a branding strategy, it’s important to point out that both are just as important to have. There are many benefits to having a logo.

To achieve these benefits, you need to plan and execute a stunning logo. There’s a whole process you can follow to make sure that you are creating the best logo for your business. It’s also a good idea to look for some inspiration before you get started. If this sounds like a lot of work, let’s go through the benefits a logo can bring to your company.

Making Your Brand Easily Recognized

Recognition cannot be done if you haven’t met. So somebody who does not know your brand can never recognize you. But once they do, if you don’t have a decent logo, they still can’t recognize you.

As was mentioned, a logo is a brand’s face. Everything needs a face if it wants to resonate with people.

Another point is that a logo will help differentiate you from your competitors. Yes, you all sell water bottles. A customer can recognize that by looking at your products. But how can they compare you with your competitors? How do you successfully communicate your unique selling point without a logo for your brand? Well, you can’t.

We know this because there is no successful business without a brand. The majority of people will buy something that’s branded. From the things they eat to the beds, they sleep in.

A logo is the beginning. You then have the opportunity to make it stand for whatever you want. Be wise with your choice.

Creating Consistency in Different Channels for Communication

Once you’ve come up with a solid and inspired logo, it’s time to put it everywhere. As we all know, globalization has taken over and people communicate through all sorts of different social media platforms.

As a brand, you want to get in the action and communicate directly to your customers. It’s also a very easy way to announce a launch or any other important news you might have. If you play it correctly, social media can also be a means of free or cheaper advertising.

Once you’ve come up with a solid and inspired logo, it’s time to put it everywhere. As we all know, globalization has taken over and people communicate through all sorts of different social media platforms.

As a brand, you want to get in the action and communicate directly to your customers. It’s also a very easy way to announce a launch or any other important news you might have. If you play it correctly, social media can also be a means of free or cheaper advertising.

When you sign up for different social media, you want to keep consistency. Now we are not talking about being identical on each platform, but you do want to keep some things the same. Like your username, your icon, and maybe your banner. You can also set a theme for yourself.

Posting something on Twitter and the same thing on Instagram may get a different response. First, you need to look at the type of social media. Some thrive on pictures, while others just need a smart sentence.

After adjusting your content to social media, you also need to look at your audience. There will be different people on Twitter, Facebook, Instagram, and now TikTok. Look at your demographic profiles and try to aim for content that works.

Another interesting thing to try is having different profiles. Something serious like you would have on LinkedIn, and something silly full of memes for Twitter. Say you’re a kitchen appliance company. It wouldn’t hurt to have one profile about your products, your promotion, and company news. While you also nurture a side account that discusses cooking recipes to get your customers talking on your platform.

Becoming A Part of Your Identity

Logo and brand are different things, but they should be able to identify one another. For example, we know that the Nike label is the Swoosh. When you see it, you think of Nike. And when you see Nike, you know that their label is the Swoosh.

Both the logo and the brand should then integrate with your products. People recognize Nike for offering great innovative and stylish sportswear. One doesn’t simply exist without the other.

That should be the brand you’re striving to build. Remember, each brand is unique. You don’t want the “best” brand, because there’s just no such thing. There’s no correct logo or correct identity. The most important thing is that it all goes with one another and is memorable.

Giving Off Professional Image

The simple act of having a logo, even without a strong brand behind it, will increase the trust your customers have for your business. But then, it’s better to have a good logo and a strong brand. Let’s take a simple example of a convenience store. The name itself says “convenience”, and yet customers sometimes choose to brand over convenience.

They all sell the same products. But you would opt for a known branded store with lots of branches compared to a random one you find on the street.

Except if it’s an emergency.

The same thing goes for your business, you would want it to be what the customer looks for, and not just something the customer buys because it’s convenient at the time.

Make Your Company Different from Your Competitors

Aside from giving off a professional image, you can also create other looks by creating a brand.

You can be perceived as friendly, comfortable, luxurious. Anything you want.

You can be whatever you want to be perceived as.

A brand will help you stand out from your competitors. It will give you a unique factor to help you build a market of your own.

This is only achievable if you correctly build your brand. Some businesses slide off the point by creating branding that’s already been adopted by another brand. There will be no benefits to being a copycat. You want to be an original.

Utilize your branding efforts and planning to create something you are truly proud of.

Building and Facilitating Emotional Connection with Stakeholders

After building an image or the brand that you would like to be identified as. You can appeal to your stakeholder’s emotional side.

In the past, companies appealed to emotion by creating an eco-friendly image, by doing a lot of CSR, corporate social responsibility. Nowadays, with the help of social media, there’s a lot of issues, or hashtags that you can appeal to.

You could always attach the bigger issues in the world. Which one? Well, there are just too many. But you can also do a lighter emotion, like being funny, being relatable. Liking a banana? Or a certain type of weather? You could be a coffee shop that loves cats.

There is no shortage of ideas. Don’t go too technical when you are creating a brand. Think of it as a part of you that you get to edit. That you can work on with your teams. Build something that you want to be, something that you like, something that will be relatable to your stakeholders.

Embrace your brand, embrace who you are.

The Mobile Culture and The Use of Mobile Phones

Yes, mobile phones have become a permanent member of today’s society. It plays a crucial role, almost as important as money.

People treat mobile phones, both as a need and a want. You need it to communicate with your family and friends. You also need it to keep up with today’s trends, news, and social media.

Society can also measure status and wealth with mobile phones. So people want fancier, newer mobile phones that will give them a specific persona.

Mobile phones are not just needed for daily and personal needs. It’s also used for business, offices, and various social media-related jobs. In some countries, the population needs mobile phones more than they need computers, laptops, or even TVs.

Parents even give their younger children access to mobile phones. Though sometimes they remove the sim card since kids only use it to watch videos or movies and play games.

Kids catch on quickly, they never have problems learning how to use a new gadget. Now the elderly, that’s a challenge. But even so, children will give their parents gadgets because it helps them keep in contact and allows grandparents to video call their grandchildren even if they don’t visit every day.

From the people in skyscrapers to drivers on the street, everybody owns a mobile phone.

In shorter words, it is almost impossible to find anyone without a mobile phone, whatever they may use it for.

Logo on Phone Cases

Since mobile phones are used and loved. People go out of their way to find the perfect casing for their phones. Now, this is how you incorporate logos and logo phone cases into your branding strategy.

Casing themselves is another culture on their own. People use protective cases, decorative cases, and you can even use casings for branding.

People go with a more expensive leather look or a more decorative silicone case.

They sometimes choose decorative patterns, or they can even choose a favorite character or their name.

And then there are branded phone cases.

Logo on phone cases also varies. A company might give out a free logo phone case. Some people may also use logo phone cases of their favorite brands. Sometimes, a company that does not focus on casings can sell casings with their logo on them.

You don’t have to be a huge company to attach your brand logo to a phone case. Any company or organization can do this. If you want, you can even give away logo phone cases to your key customers or influencers.

The result you will get out of this varies. It can be a means of branding, it can be for an event. Or maybe, you just want to share a branded logo phone case.

Custom Phone Case as An Opportunity

By using a logo phone case you will be marketing your brand without even realizing it. If you work with a team. Your team, even non-marketing members, will be marketing your company or your purpose even in their free time.

People who see your logo in phone cases will be more conscious of your brand and unconsciously choose it whenever they need something that you offer.

As merchandise, it serves multiple purposes. Your customers will be doing free advertising for you while getting a useful tool to protect their beloved phone every day.

If you are a closed organization and only use the casing within the company, it can also be a way to label what belongs to you whilst simultaneously branding the tools you use every day.

There’s no wrong way to make and having a logo phone case.

Getting Started

The first thing you need if you want to create a logo phone case is your brand.

Once you’re ready with your brand, remember to check out all the points we mentioned earlier, you can go ahead and start designing your logo.

Once you’re confident with your logo, you can go ahead and choose the casings you would like.

Then you can simply put in an order and ask for a sample to make sure that the real thing is exactly what you envisioned in your mind.

Custom Logo Case is a great place for you to start making your ogo phone cases.

You can easily get what you need.

Want to know more about custom phone cases and what they can do to you? Go and check our site and get mesmerized!

Want to know more about custom phone cases and what they can do to you?
Go and check our site and get mesmerized!

Start here

Bhushan Lele

Bhushan spent the last 15+ years building businesses and learning what really matters to customers. At Custom Logo Cases, we help brands turn everyday tech accessories into high-quality, on-brand marketing tools.