Vertu has announced the release of its Aster Chevron collection, labeling the new design as an entry-level, affordable option with a selling price of $4,200.00. Vertu’s luxury line of smartphones normally retail for as high as $30,000.00.
The new phones feature a classic chevron pattern with distinctive styling. The highly resilient Italian fabric is available in pink, blue and classic black. Hutch Hutchison, Chief Designer for Vertu, goes in to detail on Vertu’s site explaining the design choices, ““A huge amount of care and attention has gone in to selecting the correct fabric for this variant. Of course it needs to be hardy; a Vertu smartphone can be in someone’s hand for eight or more hours every day and they are built to last.”
Hutchinson went on to explain how Vertu products are famous for their attention to handmade quality and unique appearance as well as their use of the latest technologies. The Vertu reputation spans worldwide, giving them the distinction of being one of the first companies to nail the high-end gadget status symbol.
While $4200.00 doesn’t sound like much of a deal to most of us, why are they so much cheaper than Vertu’s regular lines? The answer is: the operating system. The less expensive Chevron smartphones are powered by two year-old technology with Android’s Lollipop and Qualcomm Snapdragon 801 on board.
U.K. based Vertu does include personalized, 24/7 concierge service, raising the bar in comparison to more mainstream smartphone plans. With that price tag, I think most people will stick with Siri and Google.